{"id":49689,"date":"2025-12-04T16:17:00","date_gmt":"2025-12-04T16:17:00","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/rob49-on-being-hip-hops-young-rick-james-new-album-details\/"},"modified":"2025-12-04T16:17:00","modified_gmt":"2025-12-04T16:17:00","slug":"rob49-on-being-hip-hops-young-rick-james-new-album-details","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/rob49-on-being-hip-hops-young-rick-james-new-album-details\/","title":{"rendered":"Rob49 on Being Hip-Hop&#8217;s Young Rick James, New Album Details"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"font-size: xx-large;\">My Time<\/span><br \/>Fresh off his viral smash hit, Rob49 is stepping into the spotlight with his first headlining tour and bold plans to push his music to new heights.<br \/><em>Interview:\u00a0Stacy-Ann Ellis<\/em><br \/><em><span style=\"font-size: x-small;\">Editor\u2019s Note: This story appears in the\u00a0Fall 2025 issue of XXL Magazine, on newsstands\u00a0now and available for sale on the XXL website.<\/span><\/em><\/p>\n<p><a href=\"https:\/\/www.xxlmag.com\/tags\/rob49\/\" target=\"_blank\">Rob49<\/a> is a praying man. For the past five years, the New Orleans-bred rapper, born Robert Thomas, has been living in a spirit of gratitude and preparedness. The week his viral breakaway single \u201cWTHelly\u201d came out this past March, he admits on a Zoom call from his hometown in late August that he was praying \u201cheavier than I ever prayed.\u201d Days before this chat, the 26-year-old rhymer was nine time zones away performing at BLU Dubai nightclub, but the jetlag is hardly detectable. Instead, he smiles through his praise of witnessing the biggest song of his career take over everything: \u201cLike, thank you, thank you, thank you, thank you, thank you.\u201d<\/p>\n<p>The inescapable song, from his latest album, <em>Let Me Fly<\/em>, peaked at No. 16 on the Billboard Hot 100 chart and has 20 million streams on Spotify to date. The album itself debuted at No. 180 on the Billboard 200 in May, two months before the deluxe edition. From choir covers on TikTok to the NBA Finals, \u201cWTHelly\u201d birthed a catchy new addition to the pop culture lexicon.<\/p>\n<p>Rob49\u2019s unplanned rap career has taken off at record speed. Still a curious rap neophyte in 2021, his gritty banger \u201cVulture Island\u201d officially pushed him into burgeoning rap popularity. Fast-forward, and he has traded bars with heavy hitters like Lil Wayne (\u201cWassam Baby\u201d), Lil Baby (\u201cVulture Island V2\u201d), Cardi B (\u201cOn Dat Money\u201d) and Travis Scott (\u201cTopia Twins\u201d with 21 Savage), the latter of which racked up over 323 million Spotify streams. Rob also tee\u2019d up \u201cWTHelly\u201d remixes with G Herbo and Justin Bieber this year. To top it all off, he\u2019ll set out on the 17-city Let Me Fly Tour across North America\u2014his first solo headlining trek\u2014in October.<\/p>\n<p>As much as he is spiritual, Rob is also extremely self-aware. While he\u2019s keyed in on his streak of good fortune, he\u2019s just as aware of the perception people have of him as both a rapper and a man. Rob wants to show critics he can rap, acknowledging the doubts some may have about his lyrical prowess. But he intends to show and prove on his own time, not anyone else\u2019s. He\u2019s got a busy fourth quarter to tend to.<\/p>\n<p>Here, Rob49 talks to <em>XXL<\/em> about being strategic, how \u201cWTHelly\u201d was ruined a bit, why he\u2019s scared to go on tour, the absence of hip-hop cosigns, a potential mixtape with Sexyy Red, his next album and going cold turkey.<\/p>\n<p><strong><em>XXL<\/em>: Thanks for taking the time to chat after such a long trip. What was your first time in Dubai like?<\/strong><\/p>\n<p>Rob49: It was real fun. Going to the mosque, and just the club, like, them knowing my music. That was crazy.<\/p>\n<p><strong>You didn\u2019t expect them to know your stuff?<\/strong><\/p>\n<p>Hell no. I thought I had got over on the promoter, but I didn\u2019t. He made a lot of money.<\/p>\n<p><strong><em>Let Me Fly<\/em> dropped in May, followed by the deluxe version in July. What\u2019s it like seeing\u00a0<\/strong><strong>your music take off?<\/strong><\/p>\n<p>It\u2019s been exciting. I understand now that I got phases. For some reason, I just keep having another one, another one, another one. So, now it\u2019s just like fall back, let the next one come. Don\u2019t rush it. I\u2019m just not rushing my growth.<\/p>\n<p><strong>Have you always thought like that? Or is this something you\u2019ve come to learn?<\/strong><\/p>\n<p>I thought like that when I first came in, and I set myself up for that. Everybody\u2019s telling me, \u201cYou need five, six, seven [hits] to go in at one time.\u201d One time I was trying to do it, but then I was like, Man, it\u2019s a reason why I told myself drop strategically because you will burn yourself out so fast. And you wouldn\u2019t get another chance. I understood that you always get another chance. As long as you don\u2019t do no lame sh*t, you\u2019re always gonna get another chance.<\/p>\n<p><strong>\u201cWTHelly\u201d was everywhere. It became a catchphrase, part of the NBA Finals, and went viral on social media. Talk about the impact of creating this piece of culture.<\/strong><\/p>\n<p>I knew that\u2019s what I was going for with it. But even when I dropped it, they kind of ruined the song for me. They\u2019re looking at it like it\u2019s a hip-hop song. I didn\u2019t make a hip-hop song. I made a fun song. They ruined it by saying, \u201cYou gotta do this on here, you should have did this.\u201d No, I did exactly what was supposed to be done because you know the song. They\u2019re looking for Kendrick Lamar. I can rap; I chose not to rap. I chose to have fun and go in there punching.<\/p>\n<p><strong>Does that change how you approach your future work?<\/strong><\/p>\n<p>I think about it now because I want to show you I could rap. I wanna show you no one can stand next to me, for real. When it comes to anything like rap, hip-hop from Run-DMC, Rakim, to all of \u2019em, you can\u2019t stand next to me. But at the same time, I\u2019m in this sh*t to make some money, so I know the difference between songs. When a ni**a pays for me for a feature, I ask him, \u201cDo you want a good song, or do you want a hit? Just so you know, I could do both, but what do you want?\u201d<\/p>\n<p><strong>Do you feel like you\u2019ll have one project where you\u2019ll focus on that other rapper persona?<\/strong><\/p>\n<p>For sure. I know what I want to do, and I know I got time to do it. I\u2019m about to do a tape going on all Rakim, Run-[DMC] [beats]. For the next year, I\u2019m about to do so much stuff with my content and with what I\u2019m doing. For my career, I\u2019ve been being raunchy a lot, so even doing that, I just want to have a better image of myself.<\/p>\n<p><strong>You&#8217;re headlining your own tour this year. Are you ready?<\/strong><\/p>\n<p>I\u2019m really excited. I\u2019m kind of scared, but if you\u2019re not scared, then you ain\u2019t doing something right. Uncomfortable is the best thing to be. I\u2019m ready to just tackle it and do it for real.<\/p>\n<p><strong>What are you scared of?<\/strong><\/p>\n<p>I don\u2019t know, man. I never been on tour before and I\u2019m one of the people that never thinks I\u2019m as big as I am.<\/p>\n<p><strong>So, how have you been preparing?<\/strong><\/p>\n<p>I\u2019m going through every show and seeing what they mess with a lot. I\u2019m trying to drop some more music before tour. I don\u2019t wanna do it wrong, you know? So, I\u2019m trying to get it together.<\/p>\n<p><strong>You\u2019re kind of an \u201cIt\u201d guy connecting different generations, from the youth to big-name peers to OGs. Are you intentional about being in that middle spot and getting respect from all sides?<\/strong><\/p>\n<p>I wanted something for myself, and God gave me something that I ain\u2019t even know I needed. Because I wanted to be the [untouchable guy], but when you\u2019re that and you\u2019re not working with the youth and you\u2019re not working with people that\u2019s coming up, and you gotta depend on strictly your own thing, people fall off so fast like that.<\/p>\n<p>I think God just put me in a position to just be moderate, always giving me another chance to go bigger and bigger, over and over again. I think that means more to me than anything\u2014not being able to reach a climax and being able to work with different people. I ain\u2019t never too big to work with somebody.<\/p>\n<p><strong>And then you have this respect and relationship with people from back home\u2014Lil Wayne, Birdman, Curren$y. Did you always see yourself being in lockstep with them and resonating in New Orleans?<\/strong><\/p>\n<p>I ain\u2019t gon\u2019 lie, I always wanted it until I really got where I needed to be. Then I was kind of OK on it. Maybe I\u2019m wrong for feeling like that, but I feel like I want that, but it\u2019s not for me to do it because I\u2019m young. It\u2019s not my job to, you know? It\u2019s other people\u2019s job. And I feel like they don\u2019t be doing it, so it is what it is. As much as they\u2019re supposed to.<\/p>\n<p><strong>On a different note, Sexyy Red, another one of your friends and successful peers, shared a picture of her toes painted to say \u201cI &lt;3 Rob\u201d earlier this year. What was your reaction to the pedicure?<\/strong><\/p>\n<p>I didn\u2019t even know she did that. She funny as hell. That\u2019s my dawg, though.<\/p>\n<p><strong>Under The Shade Room\u2019s post, she clarified that you\u2019re her bestie and that you have music coming out together. Could you talk about what you\u2019re working on?<\/strong><\/p>\n<p>We got a lot of songs. It just be banger after banger after banger. We did three songs the other night, and they were just going. She called me the other day like, \u201cYou wanna do a tape? Let\u2019s do a tape.\u201d And I know the tape gonna be viral.<\/p>\n<p>So, I don\u2019t know, hopefully. Right now, I\u2019m just working on mine because when you slow your sh*t up to do something else, you never know. If anything comes in between us, we can still do it. But other than that, like, I ain\u2019t stopping what I got going on.<\/p>\n<p><strong>You\u2019ve mentioned listening to The Notorious B.I.G., Slick Rick, Doug E. Fresh and you\u2019ve even said Ready to Die is the best rap album. What is it about the New York sound or its artists that stands out to you?<\/strong><\/p>\n<p>I ain\u2019t even like a big fan of New York, but I\u2019m a big fan of what they produce. As far as the music and the culture, I love it. I was a big fan of Slick Rick, Rakim, Biggie, all them before I knew about New York, for real. So, they have no connection with me with New York. I just like that they styled what they was on. It was just gas before I knew what gas was. It\u2019s not where they\u2019re from, it is what they\u2019re saying.<\/p>\n<p><strong>Does how they approached their craft play a part in how you do what you do?<\/strong><\/p>\n<p>Biggie [is] a big influence on my music and Rakim. I got this thing I wanna do with Rakim that\u2019s gonna be gas. I might just start getting on they beats but talking like how I talk. They\u2019d be like, \u201cNo way he did that.\u201d I\u2019ma pop it. Imagine me getting on the \u201cPaid in Full\u201d beat. Think you\u2019re really popping it like a young ni**a, but you making that sh*t make sense.<\/p>\n<p><strong>What do you feel like you represent in hip-hop right now?<\/strong><\/p>\n<p>I think just the young Rick James vibe, but a cleaner one. Just player, like how a player is supposed to be a player. Like a stand-up person. That\u2019s what I\u2019m trying to be on, even if people don\u2019t [see it]. That\u2019s what I\u2019m going for.<\/p>\n<p><strong>What do you think that hip-hop is missing or needs more of in your opinion?<\/strong><\/p>\n<p>I wanna see more of the dons of this sh*t coming to get some of us young ones and making us the new dons to pick the dons after us. Because our music\u2019s going, [but] people don\u2019t respect the music. Music is all about respect. It don\u2019t matter what Young Thug say on the song, as long as you respect what he said, it could be good.<\/p>\n<p>I think they gotta help us build that level of respect with the world. And now you get to pick the next ones. That\u2019s what didn\u2019t happen for this generation of rappers right now. It stopped at Lil Baby. Muthaf**kas was bigging Lil Baby up, but it stopped there. We ain\u2019t had nobody to do that for us, and a lot of muthaf**kas did it for him. A lot of them did it for Gunna.<\/p>\n<p><strong>What is motivating you now? How are you trying to elevate from here?<\/strong><\/p>\n<p>Going from raunchy to the riches. That\u2019s motivating me right now because I know what I want<br \/>for myself.<\/p>\n<p><strong>Beyond the tour, what else do you have planned for the rest of the year?<\/strong><\/p>\n<p>I\u2019m working on an album called <em>Life of the Party<\/em>. I\u2019m pushing that narrative. Like, you gotta hear this in the club. You can\u2019t go without playing Rob.<\/p>\n<p><strong>And lastly, on your song \u201cGet the Picture\u201d this year, you rapped: \u201cI been on pills for\u00a0<\/strong><strong>four months straight, I\u2019m tryna kick it, kick it, kick it.\u201d Are you in a better place since then? How did you manage to kick it?<\/strong><\/p>\n<p>I am. I really am. I just stopped. If I say I\u2019m gonna do something and I don\u2019t do it, I feel like a crackhead. So, I just stopped cold turkey. That\u2019s it. I\u2019ve been feeling good. I\u2019d probably do an upper one day, but I ain\u2019t doing no downers at all.<\/p>\n<h3 style=\"text-align:center\">Listen to Rob49&#8217;s <em>Let Me Fly<\/em> Deluxe Album<br \/><iframe src=\"https:\/\/open.spotify.com\/embed\/album\/16fOEIiwZ9ic2JIL7PI6u7?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" style=\"border-radius: 12px;\" data-testid=\"embed-iframe\"><\/iframe><\/h3>\n<p><em>The fall 2025 issue of XXL magazine featuring Rob49&#8217;s\u00a0interview\u00a0is available to\u00a0<a href=\"https:\/\/shop.xxlmag.com\/products\/xxl-magazine-fall-2025-issue\" target=\"_blank\">purchase here<\/a>. The issue also includes\u00a0<em><a href=\"https:\/\/www.xxlmag.com\/joey-badass-interview-lonely-at-the-top\/\" target=\"_blank\">Joey Bada$$<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.xxlmag.com\/jid-interview-god-does-like-ugly\/\" target=\"_blank\">J.I.D&#8217;s<\/a>\u00a0cover story interviews,\u00a0<\/em>conversations with\u00a0<a href=\"https:\/\/www.xxlmag.com\/chance-the-rapper-interview-star-line-album\/\" target=\"_blank\">Chance The Rapper<\/a>,\u00a0<a href=\"https:\/\/www.xxlmag.com\/currensy-interview\/\" target=\"_blank\">Curren$y<\/a>, <a href=\"https:\/\/www.xxlmag.com\/hit-boy-interview-new-album\/\" target=\"_blank\">Hit-Boy<\/a>, KenTheMan, Wallo267, <a href=\"https:\/\/www.xxlmag.com\/bay-swag-interview\/\" target=\"_blank\">Bay Swag<\/a>, Hanumankind,\u00a0<a href=\"https:\/\/www.xxlmag.com\/babyfxce-e-interview\/\" target=\"_blank\">Babyfxce E<\/a>, Ghostface Killah, <a href=\"https:\/\/www.xxlmag.com\/hurricane-wisdom-interview\/\" target=\"_blank\">Hurricane Wisdom<\/a>, <a href=\"https:\/\/www.xxlmag.com\/conway-the-machine-interview-you-cant-kill-god-with-bullets-album\/\" target=\"_blank\">Conway The Machine<\/a>, Pluto, TiaCorine, <a href=\"https:\/\/www.xxlmag.com\/isaiah-falls-interview\/\" target=\"_blank\">Isaiah Falls<\/a>, comedian Josh Joshson, Vice President of Music at SiriusXM and Pandora Joshua \u201cJ1\u201d Raiford, a look at the change in album rollouts over the years highlighted by Clipse&#8217;s Let God Sort Em Out album and more.<\/em><\/p>\n<p><h2 class=\"photogallery-title\">See Photos From Joey Bada$$ and J.I.D&#8217;s <em>XXL<\/em> Magazine Fall 2025 Cover Shoot<\/h2>\n<\/p>\n<div class=\"branded-app-shortcode-inarticle\">\n<div class=\"logo-wrap\" rel=\"fwef\"><img decoding=\"async\" src=\"https:\/\/townsquare.media\/wp-content\/uploads\/2019\/05\/www.xxlmag.png?w=100\" alt=\"XXL logo\"\/><\/div>\n<\/div>\n<\/div>\n<p><script 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