{"id":44593,"date":"2025-10-26T10:30:03","date_gmt":"2025-10-26T10:30:03","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/jay-zs-advice-to-kendrick-lamar-revealed-by-tdes-punch-that-stuck-with-me\/"},"modified":"2025-10-26T10:30:03","modified_gmt":"2025-10-26T10:30:03","slug":"jay-zs-advice-to-kendrick-lamar-revealed-by-tdes-punch-that-stuck-with-me","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/jay-zs-advice-to-kendrick-lamar-revealed-by-tdes-punch-that-stuck-with-me\/","title":{"rendered":"JAY-Z&#8217;s Advice To Kendrick Lamar Revealed By TDE&#8217;s Punch: &#8216;That Stuck With Me&#8217;"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<p><a href=\"https:\/\/hiphopdx.com\/artist\/jay-z\/\">JAY-Z<\/a> once gave Top Dawg Entertainment President Terrence \u201cPunch\u201d Henderson some sage advice concerning <a href=\"https:\/\/hiphopdx.com\/artist\/kendrick-lamar\">Kendrick Lamar<\/a>\u2018s career, and those words have \u201cstuck\u201d with him to this day.<\/p>\n<p>During an in-depth sit-down with Elise Not Elise, the record executive was asked if he and the TDE crew had any hesitations about releasing <a class=\"underline-link\" href=\"https:\/\/hiphopdx.com\/news\/kendrick-lamar-to-pimp-butterfly-10th-anniversary-review\/\"><em>To Pimp a Butterfly<\/em><\/a> given how left-field it was compared to Kendrick\u2019s previous projects.<\/p>\n<p>Punch answered by recalling a particularly impactful conversation he had with Hov during a studio session between <a href=\"https:\/\/hiphopdx.com\/artist\/sza\/\">SZA<\/a> (who he also manages) and <a href=\"https:\/\/hiphopdx.com\/artist\/beyonce\">Beyonc\u00e9<\/a>.<\/p>\n<p>\u201cWhile we were working on <em>To Pimp a Butterfly<\/em>, me and SZA would go to Beyonc\u00e9\u2019s sessions \u2014 [SZA] was writing for her,\u201d he said. \u201cJAY-Z was there every night so I had a chance to talk to him and I told him, \u2018Yo, we\u2019re about to drop this album that\u2019s gonna piss off the whole fanbase.\u2019<\/p>\n<p>\u201cHis response was, \u2018Good, do it n0w so they can\u2019t never put you in a box.\u2019 That stuck with me, for sure. It gave me more confidence like, <em>Yeah, we\u2019re on the right track, for sure<\/em> \u2026 There are rules that are set, but geniuses know when to break those rules.\u201d<\/p>\n<p><iframe class=\"optanon-category-C0003\" title=\"I Sat Down With Punch, the TDE President, to Talk Music, the industry, Doechii, SZA, Kendrick &amp; more\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/_pFhx9Rz93M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>JAY-Z has been a longtime supporter of both Kendrick Lamar and TDE, and even blessed the Compton rapper with a coveted guest verse early on his career.<\/p>\n<p>A few months after the release of <a class=\"underline-link\" href=\"https:\/\/hiphopdx.com\/reviews\/kendrick-lamar-good-kid-m-a-a-d-city\/\"><em>good kid, m.A.A.d city<\/em><\/a> back in 2012 \u2014 a moment that signaled the birth of a modern-day hip-hop icon \u2014 Kendrick and Hov joined forces on a remix of the hit single \u201cBitch, Don\u2019t Kill My Vibe.\u201d<\/p>\n<p>\u201cThat was definitely [on my wishlist],\u201d Dot <a href=\"https:\/\/www.youtube.com\/watch?v=g4-XC2vRu1k\">told <em>Sway in the Morning<\/em><\/a> shortly after its release. \u201cThat\u2019s the G.O.A.T. Jay is somebody with that much longevity and still can have that skill, and what he put down on there was ridiculous.\u201d<\/p>\n<p>The Aftermath signee also recalled a conversation he had with Jigga at the time: \u201cHe said he sees me, in so many words \u2026 He said he really appreciated [good kid, m.A.A.d city] and what I\u2019m doing for the culture, as far as continuing the legacy of putting together a full body of work.<\/p>\n<p>\u201cThat blew me away because I came up listening to Reasonable Doubt \u2014 that\u2019s where I got the antiques of making an album like that from. For him to give me props and say, \u2018I\u2019m in the studio [because of] your work,\u2019 that\u2019s a great thing.\u201d<\/p>\n<\/p><\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>JAY-Z once gave Top Dawg Entertainment President Terrence \u201cPunch\u201d Henderson some sage advice concerning Kendrick Lamar\u2018s career, and those words<\/p>\n","protected":false},"author":1,"featured_media":44594,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-44593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JAY-Z&#039;s Advice To Kendrick Lamar Revealed By TDE&#039;s Punch: &#039;That Stuck With Me&#039; - Hip Hop News<\/title>\n<meta name=\"description\" content=\"TDE President Punch has recalled the advice that JAY-Z gave him before the release of Kendrick Lamar&#039;s &#039;To Pimp a Butterfly.&#039;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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once gave Top Dawg Entertainment President Terrence \u201cPunch\u201d Henderson some sage advice concerning Kendrick Lamar\u2018s career, and those 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