{"id":38526,"date":"2025-08-18T18:20:44","date_gmt":"2025-08-18T18:20:44","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/future-extends-partnership-with-grand-marnier-in-hip-hop-ballet\/"},"modified":"2025-08-18T18:20:44","modified_gmt":"2025-08-18T18:20:44","slug":"future-extends-partnership-with-grand-marnier-in-hip-hop-ballet","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/future-extends-partnership-with-grand-marnier-in-hip-hop-ballet\/","title":{"rendered":"Future Extends Partnership With Grand Marnier\u00ae In Hip Hop Ballet."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">Grand Marnier\u00ae, the iconic blend of fine cognac and orange liqueur, extends its partnership with multi-platinum hip-hop artist, Future, to present a new experience, DS2 REMIXED: THE BALLET. On September 19th, this one-night-only performance starring Future will reimagine the icon\u2019s seminal \u2018DS2\u2019 album through the lens of contemporary ballet, choreographed by Emmy winner Ebony Williams. Known for her groundbreaking work with Cedar Lake Contemporary Ballet as the company\u2019s first Black American female dancer and for her performance in Beyonc\u00e9\u2019s iconic \u201cSingle Ladies\u201d video, Williams is the perfect visionary to mark the first major ballet adaptation of this kind.<\/span><\/p>\n<p><span style=\"color: #000000;\">DS2 REMIXED: THE BALLET will take place at BAM, a 166-year-old institution that stands at the cultural intersection of New York\u2019s hip-hop heritage and artistry. Grand Marnier chose BAM for its legacy of championing Black artistic expression and because the institution\u2019s evolution from classical traditions to boundary-pushing contemporary work mirrors the brand\u2019s own journey from traditional cognac house to cultural innovator. For Future, bringing his Atlanta trap masterpiece to Brooklyn \u2013 home to hip-hop legends like Jay-Z and Biggie Smalls \u2013 creates a powerful convergence of regional hip-hop movements that honors their shared revolutionary spirit.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-56972\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/08\/GM2_ballet.jpg 800w, https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/08\/GM2_ballet-300x225.jpg 300w, https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/08\/GM2_ballet-768x576.jpg 768w, https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/08\/GM2_ballet-200x150.jpg 200w, https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/08\/GM2_ballet-600x450.jpg 600w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/08\/GM2_ballet.jpg\"\/><img decoding=\"async\" class=\"aligncenter size-full wp-image-56972\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/08\/GM2_ballet.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/08\/GM2_ballet.jpg 800w, https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/08\/GM2_ballet-300x225.jpg 300w, https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/08\/GM2_ballet-768x576.jpg 768w, https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/08\/GM2_ballet-200x150.jpg 200w, https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/08\/GM2_ballet-600x450.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><br \/><strong><span style=\"color: #000000;\">\u201cDS2 changed the game for me,\u201d says Future. \u201cA decade later and you still feel that energy everywhere. To see a mixtape I made turned into a ballet with Grand Marnier, right here in NYC? That\u2019s different. That\u2019s legendary.\u201d<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">At BAM\u2019s Howard Gilman Opera House, audiences will witness \u2018DS2\u2019 transformed through the movements of world-class Black ballet performers, with custom costumes by acclaimed designer LaQuan Smith, whose bold, high-glamour aesthetic will bring a modern, fashion-forward edge to the stage, bringing to life the cultural fusion that defines both Brooklyn and Grand Marnier.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cThis is the kind of bold work that truly excites us because it creates an organic opportunity for authentic engagement, audience cultivation, and to grow our ever-evolving community,\u201d says Mari Ogino, BAM\u2019s Director of Corporate Strategy. \u201cWe\u2019re proud to partner with Grand Marnier on this landmark performance that so beautifully fuses innovation with representation.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">The cultural impact extends beyond the performance itself, with 10% of proceeds benefiting BAM\u2019s Free Music Program, a seasonal series spotlighting global artists across genres that provides free and accessible music experiences for the Brooklyn community.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cThis imaginative fusion of hip-hop and ballet represents something fundamentally true about our brand philosophy,\u201d shares Sonia Lessuck Pirolo, Category Marketing Director for Cognacs and Champagnes at Campari America. \u201cJust as DS2 broke the mold of conventional rap a decade ago, Grand Marnier has always existed at the intersection of tradition and disruption. This performance does exactly that with two seemingly disparate art forms, creating a cultural moment that honors the heritage of both while fearlessly pushing creative boundaries. Together with BAM, Brooklyn\u2019s historic home for artistic innovation, we\u2019re excited to invite a new generation to experience how powerful it can be when we dare to remix legacy, ultimately making moments truly grand.\u201d<\/span><\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Grand Marnier\u00ae, the iconic blend of fine cognac and orange liqueur, extends its partnership with multi-platinum hip-hop artist, Future, to<\/p>\n","protected":false},"author":1,"featured_media":38527,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,3130,39],"class_list":["post-38526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-future","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Future Extends Partnership With Grand Marnier\u00ae In Hip Hop Ballet. - Hip Hop News<\/title>\n<meta name=\"description\" content=\"&quot;To see a mixtape I made turned into a ballet with Grand Marnier, right here in NYC?&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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