{"id":27192,"date":"2025-06-07T21:23:03","date_gmt":"2025-06-07T21:23:03","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/pusha-t-told-ye-to-start-his-own-streetwear-brand-in-an-email\/"},"modified":"2025-06-07T21:23:03","modified_gmt":"2025-06-07T21:23:03","slug":"pusha-t-told-ye-to-start-his-own-streetwear-brand-in-an-email","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/pusha-t-told-ye-to-start-his-own-streetwear-brand-in-an-email\/","title":{"rendered":"Pusha T Told Ye to Start His Own Streetwear Brand in an Email"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/www.xxlmag.com\/tags\/pusha-t\/\" target=\"_blank\">Pusha T<\/a> recalls an email he sent <a href=\"https:\/\/www.xxlmag.com\/tags\/ye\/\" target=\"_blank\">Ye<\/a> telling him to start his own streetwear powerhouse and stop chasing Louis Vuitton. But apparently, the Chicago producer didn&#8217;t heed his advice.<\/p>\n<h3>Pusha T Told Ye to Start His Own Streetwear Brand<\/h3>\n<p>In a recent <a href=\"https:\/\/www.gq.com\/story\/tap-in-everything-else-clipse-told-us\" target=\"_blank\"><i>GQ<\/i><\/a> article, published last Wednesday (June 4), Pusha T recalled sending Ye an email to encourage him to his own fashion brand and stop chasing Louis Vuitton. The Virginia lyricist believes that some of the Chicago rapper-producer&#8217;s angry tirades on social media stem from him not heeding his advice and being mad at the world.<\/p>\n<p>&#8220;[Ye] goes on his rants. He&#8217;s like, &#8216;Where&#8217;s the gang s**t? Where&#8217;s all this at?&#8221; Push explained. &#8220;The one thing that I can say about him is that he knows that every issue that he&#8217;s having and crying about online right now, I&#8217;ve told him distinctly about those things, distinctly.&#8221; <\/p>\n<p>&#8220;When he cries, and when he&#8217;s cursing out Virgil and disrespecting all of the cast of characters that have helped him build a lot of his s**t and ancillary helped all of us creatively, right?&#8221; he continued. &#8220;That man knows that I was the only person who told him like, &#8216;Hey, man, Virgil got his line poppin&#8230;Why don&#8217;t you make your own LVMH, bro? You got Virgil. You got Yeezy. You have Just Don&#8217;s.&#8217; His issue with me is because I&#8217;m always the truth-teller.&#8217;<\/p>\n<p>Pusha T added that he closely watched Ye&#8217;s &#8220;fashion journey&#8221; during his role as the <a href=\"https:\/\/www.xxlmag.com\/today-hip-hop-pusha-t-named-president-g-o-o-d-music\/\" target=\"_blank\">president of G.O.O.D. Music.<\/a> The <a href=\"https:\/\/www.xxlmag.com\/tags\/clipse\/\" target=\"_blank\">Clipse<\/a> member peeped his obsession with securing a high-ranking role at Louis Vuitton, all while critiquing the work of other designers like Jerry Lorenzo, Don C and the late Virgil Abloh. Despite Push&#8217;s suggestions for Ye to establish his own fashion house, the Grammy-winning producer wouldn&#8217;t heed his advice.<\/p>\n<p>&#8220;I was like, &#8216;Yo, what all [your boys] are doing, you need to just round that up, because everybody dressing like all of y\u2019all anyway,&#8221; he recalled. &#8220;And put that under your s**t.&#8221; And I only did that because I was so embarrassed at him begging to be down with LV so bad, to be honest.&#8221;<\/p>\n<p>&#8220;I said, &#8216;Go back to that email. Bro, I told you. I told you a long time ago that you should&#8217;ve been the head of the collective, and that&#8217;s what it should be,'&#8221; Push concluded.<\/p>\n<p>Their relationship would eventually soured after Pusha T called out Ye for his anti-Semitic remarks and revealed he is no longer signed to G.O.O.D. music in a <a href=\"https:\/\/www.xxlmag.com\/pusha-t-interview-best-rap-album-kanye-west\/\" target=\"_blank\">2022 cover story with <i>XXL<\/i>.<\/a><\/p>\n<h4>Read More: <a href=\"https:\/\/www.xxlmag.com\/pusha-t-drake-lawsuit-kanye-west-dropped-from-def-jam\/\" target=\"_blank\">Pusha T Sounds Off on Drake Suing Over Kendrick Lamar&#8217;s Diss<\/a><\/h4>\n<h3>Pusha T Roasts Ye on &#8220;Ace Trumpets&#8221;<\/h3>\n<p>Last month, Clipse kick off the rollout for their new album, <a href=\"https:\/\/www.xxlmag.com\/clipse-album-everything-to-know\/\" target=\"_blank\"><i>Let God Sort Em Out<\/i>,<\/a> with the bombastic track, <a href=\"https:\/\/www.xxlmag.com\/pusha-t-kanye-west-clipse-song-ace-trumpets\/\" target=\"_blank\">&#8220;Ace Trumpets.&#8221;<\/a> On the Pharrell-produced banger, King Push mentions his former label boss.<\/p>\n<p>&#8220;Look at them, him and him, still waiting on Yeezy\/I hope you got your squeegee,&#8221; the Va. rhymer rapped on the song. &#8220;At your interviews, I just kee kee, life&#8217;s peachy.&#8221;<\/p>\n<p>Ye appeared to react to his name being mentioned on the song on X, formerly Twitter. &#8220;I miss me and Pusha\u2019s friendship,&#8221; Yeezy tweeted.<\/p>\n<h4>Read More: <a href=\"https:\/\/www.xxlmag.com\/pusha-t-clipse-def-jam-deal-kendrick-lamar-verse\/\" target=\"_blank\">Pusha T, Clipse Had to Pay an Insane Money to Exit Def Jam Deal<\/a><\/h4>\n<h3 style=\"text-align:center\">Watch Pusha T and Kanye West&#8217;s &#8220;Diet Coke&#8221; Video Below<\/h3>\n<p>in https:\/\/www.youtube.com\/watch?v=HFrwm6oRYJg<\/p>\n<p><h2 class=\"photogallery-title\">See Ye Tweet Some of the Most Random Things He Can Think Of <\/h2>\n<\/p>\n<\/div>\n<p><script src=\"https:\/\/www.xxlmag.com\/rest\/carbon\/api\/scripts.js?mver=599&#038;gver=6&#038;bid=812&#038;urls[]=https%3A%2F%2Fbtloader.com%2Ftag%3Fo%3D5642230212591616%26upapi%3Dtrue&#038;urls[]=https%3A%2F%2Fcdn.p-n.io%2Fpushly-sdk.min.js%3Fdomain_key%3DLT1Yn2pW9B5QzH6n4H2YlkQyVEfXVOOu82lt&#038;urls[]=https%3A%2F%2Ftownsquare.media%2Fpublic%2Fresources%2Fjs%2Fpubcid.min.js&#038;urls[]=https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js&#038;urls[]=https%3A%2F%2Fapis.google.com%2Fjs%2Fplatform.js&#038;urls[]=https%3A%2F%2Fconnect.facebook.net%2Fen_US%2Fsdk.js&#038;urls[]=https%3A%2F%2Fassets.pinterest.com%2Fjs%2Fpinit.js&#038;urls[]=https%3A%2F%2Fpub.doubleverify.com%2Fdvtag%2F29287203%2FDV1106009%2Fpub.js\" type=\"text\/javascript\" async defer data-osano=\"ESSENTIAL\"><\/script><br \/>\n<br \/><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pusha T recalls an email he sent Ye telling him to start his own streetwear powerhouse and stop chasing Louis<\/p>\n","protected":false},"author":1,"featured_media":27193,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[39],"class_list":["post-27192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pusha T Told Ye to Start His Own Streetwear Brand in an Email - Hip Hop News<\/title>\n<meta name=\"description\" content=\"Pusha T recalls an email he sent Ye telling him to start his own streetwear powerhouse and to stop chasing Louis Vuitton. 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