{"id":214,"date":"2025-01-26T12:37:29","date_gmt":"2025-01-26T12:37:29","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/bostons-poh-product-of-hip-hop-revives-golden-era-vibes-with-new-track-dont-play-ya-self\/"},"modified":"2025-01-26T12:37:29","modified_gmt":"2025-01-26T12:37:29","slug":"bostons-poh-product-of-hip-hop-revives-golden-era-vibes-with-new-track-dont-play-ya-self","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/bostons-poh-product-of-hip-hop-revives-golden-era-vibes-with-new-track-dont-play-ya-self\/","title":{"rendered":"Boston\u2019s POH \u2018Product Of Hip Hop\u2019 Revives Golden Era Vibes with New Track \u2018Don\u2019t Play Ya Self\u2019"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"97771\" data-permalink=\"https:\/\/24hip-hop.com\/bostons-poh-product-of-hip-hop-revives-golden-era-vibes-with-new-track-dont-play-ya-self\/attachment\/2025012681544\/\" data-orig-file=\"https:\/\/24hip-hop.com\/wp-content\/uploads\/2025\/01\/2025012681544-e1737876046912.png\" data-orig-size=\"1265,883\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"2025012681544\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/24hip-hop.com\/wp-content\/uploads\/2025\/01\/2025012681544-e1737876046912-800x558.png\" data-large-file=\"https:\/\/24hip-hop.com\/wp-content\/uploads\/2025\/01\/2025012681544-e1737876046912-1160x810.png\" class=\"aligncenter  wp-image-97771\" src=\"https:\/\/24hip-hop.com\/wp-content\/uploads\/2025\/01\/2025012681544-e1737876046912.png\" alt=\"Boston\u2019s POH \u2018Product Of Hip Hop\u2019 Revives Golden Era Vibes with New Track \u2018Don\u2019t Play Ya Self\u2019\" width=\"596\" height=\"416\" srcset=\"https:\/\/24hip-hop.com\/wp-content\/uploads\/2025\/01\/2025012681544-e1737876046912.png 1265w, https:\/\/24hip-hop.com\/wp-content\/uploads\/2025\/01\/2025012681544-e1737876046912-800x558.png 800w, https:\/\/24hip-hop.com\/wp-content\/uploads\/2025\/01\/2025012681544-e1737876046912-1160x810.png 1160w, https:\/\/24hip-hop.com\/wp-content\/uploads\/2025\/01\/2025012681544-e1737876046912-750x524.png 750w, https:\/\/24hip-hop.com\/wp-content\/uploads\/2025\/01\/2025012681544-e1737876046912-1140x796.png 1140w\" sizes=\"(max-width: 596px) 100vw, 596px\"\/><\/p>\n<p>Rising artist <strong>POH (Product Of Hip Hop)<\/strong> has unveiled his highly anticipated music video for <em>\u201c<strong>Don\u2019t Play Ya Self<\/strong>,\u201d<\/em> a powerful throwback to the golden era of hip-hop. The track, which features legendary rapper <strong>Edo. G<\/strong> and scratches by <strong>JHN SWN<\/strong>, is a raw and unapologetic anthem that encourages listeners to stay true to themselves in a world where authenticity is often compromised.<\/p>\n<p>The music video, directed by <strong>Darren Cole<\/strong> and filmed on location in Boston, Massachusetts, is a masterclass in visual storytelling. Shot using the iconic <strong>Red Dragon Cinema Camera<\/strong>, the video captures the gritty essence of hip-hop culture while blending it with modern cinematic techniques. The addition of hand-drawn, frame-by-frame animations adds a unique artistic flair, making the video a true \u201ccinematic product.\u201d<\/p>\n<p><em>\u201c<strong>Don\u2019t Play Ya Self<\/strong>\u201c<\/em> is more than just a song\u2014it\u2019s a call to action. With its bar-for-bar lyricism, infectious scratches, and Edo. G\u2019s timeless presence, the track pays homage to the days of rocking the mic with friends and speaking your mind without hesitation. The synergy between POH, Edo. G, and JHN SWN is palpable, creating a track that resonates with both old-school hip-hop heads and new-generation fans.<\/p>\n<p><strong>Director Darren Cole<\/strong> and <strong>Director of Photography Studio Darby<\/strong> expertly crafted a visual narrative that complements the song\u2019s message. The video\u2019s dynamic camerawork and Boston-centric backdrop highlight the city\u2019s vibrant hip-hop culture, while the editing by Darren Cole ensures a seamless and engaging viewing experience.<\/p>\n<p><strong>POH<\/strong> shared his inspiration behind the project: <em>\u201cThis song and video are about staying true to who you are, especially in a time when it\u2019s easy to lose yourself. Working with Edo. G and JHN SWN was an honor, and I\u2019m grateful to everyone who helped bring this vision to life.\u201d<\/em><\/p>\n<p>The project was made possible with the support of <strong>Location Record Co. Boston<\/strong> and a dedicated team of collaborators, including <strong>Devin, Kgrowler, BOB, M.3ro, Alma Nita, Taylor, Milk, Kalvin, Hulew, Alfredo, Dillon, Mithil, Jayroll, and Hydra.XYZ<\/strong>.<\/p>\n<p><em>\u201cDon\u2019t Play Ya Self\u201d<\/em> is now available on all major streaming platforms, and the music video can be viewed below.<\/p>\n<p><iframe title=\"DONT PLAY YA SELF ft. Edo.G &amp; JHN SWN\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ezJIWz5C4UU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe title=\"Spotify Embed: DONT PLAY YA SELF\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/track\/4QY7DtdSn4F7Mvg1LWUw94?si=75e50347538e40fb&amp;utm_source=oembed\"><\/iframe><\/p>\n<p><strong>About POH (Product Of Hip Hop):<\/strong><br \/>POH is an emerging artist dedicated to preserving the authenticity of hip-hop while pushing its boundaries. With a focus on lyricism, storytelling, and cultural relevance, POH is carving out a unique space in the music industry.<\/p>\n<p><strong>Stream \u201cDon\u2019t Play Ya Self\u201d Now:<\/strong><\/p>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><a href=\"https:\/\/24hip-hop.com\/bostons-poh-product-of-hip-hop-revives-golden-era-vibes-with-new-track-dont-play-ya-self\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rising artist POH (Product Of Hip Hop) has unveiled his highly anticipated music video for \u201cDon\u2019t Play Ya Self,\u201d a<\/p>\n","protected":false},"author":1,"featured_media":215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boston\u2019s POH \u2018Product Of Hip Hop\u2019 Revives Golden Era Vibes with New Track \u2018Don\u2019t Play Ya Self\u2019 - Hip Hop News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.itshrt.com\/hiphopmagizine\/bostons-poh-product-of-hip-hop-revives-golden-era-vibes-with-new-track-dont-play-ya-self\/\" \/>\n<meta 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artist POH (Product Of Hip Hop) has unveiled his highly anticipated music video for \u201cDon\u2019t Play Ya Self,\u201d 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