{"id":1696,"date":"2025-02-03T22:10:30","date_gmt":"2025-02-03T22:10:30","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/osamason-flexes-his-potential-as-he-rises-from-raps-underground\/"},"modified":"2025-02-03T22:10:30","modified_gmt":"2025-02-03T22:10:30","slug":"osamason-flexes-his-potential-as-he-rises-from-raps-underground","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/osamason-flexes-his-potential-as-he-rises-from-raps-underground\/","title":{"rendered":"OsamaSon Flexes His Potential as He Rises From Rap&#8217;s Underground"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"font-size: xx-large;\">Show &amp; Pove: OsamaSon<\/span><br \/><em>Words:\u00a0Grant Rindner<\/em><br \/><em><span style=\"font-size: x-small;\">Editor\u2019s Note: This story appears in the Winter 2024 issue of XXL Magazine, on newsstands now and available for sale on the XXL website.<\/span><\/em><\/p>\n<p><a href=\"https:\/\/www.xxlmag.com\/tags\/osamason\/\" target=\"_blank\">OsamaSon<\/a>, the 21-year-old rising star born Amari Middleton, makes frenetic, distorted hip-hop that\u2019s about as cutting-edge as you get. He\u2019s accrued millions of streams, a rabid, youthful fan base and a major label deal with Atlantic Records for his unique take on rage music, the mosh pit-inducing subgenre many of hip-hop\u2019s younger fans prefer. But, his musical roots date back generations and a decade of his life to when his older relatives harbored rapping dreams of their own in South Carolina\u2019s signature Geechee scene. \u201cAll my uncles and cousins made music, so they used to have studios in their house,\u201d he says on a Zoom call last October. \u201cI got influenced by that.\u201d<\/p>\n<p>Though born in Ohio, OsamaSon and his family moved to the modestly sized South Carolina city of Goose Creek in 2015, and the aspiring hip-hop star proceeded to take the family\u2019s artistry to new heights. OsamaSon estimates he first began recording in fifth grade, thanks to his uncles. \u201cJust doing little demos and kid\u2019s sample voices,\u201d OsamaSon says. \u201cMaking me write my own songs and rap it.\u201d He uploaded music to platforms like SoundCloud while still in high school. OsamaSon admits that \u201cnobody liked it, not even my friends.\u201d<\/p>\n<p>His entry into music truly began as a producer under the name Damn 4K when a family member showed him the production software FL Studio, and later, in 2020, under the name PradaUMari. He says he used to make extra money engineering for other vocalists and posits that he has more years under his belt as a producer than a rapper. While he\u2019s working with various beatmakers now, OsamaSon explains that knowing how to make technical tweaks to his music to match what\u2019s in his head is one of his most significant creative assets. \u201cI just love music as a whole,\u201d the young artist says. \u201cI dedicate my life to music. The more experience I can get, the more I can learn, the more I\u2019m going to do.\u201d<\/p>\n<p>By the time he graduated from Goose Creek High in 2021, the rap upstart was just about to embark on a three-year musical stretch that would put his career into warp drive. Shortly after earning his diploma, he embraced the new artistic identity of OsamaSon and released mixtapes <em>Vengeance<\/em> and <em>Carnival<\/em>. 2023\u2019s breakthrough singles \u201cX &amp; Sex\u201d and \u201cCTS-V\u201d led to coveted slots at Rolling Loud. His first album, <a href=\"https:\/\/open.spotify.com\/album\/1gbR6hQTGdJ8PH3BXgmcdg?si=NkSqgTDMRAWiqQ27c4jeoA\" target=\"_blank\"><em>Osama Season<\/em><\/a>, and sophomore effort, <a href=\"https:\/\/open.spotify.com\/album\/075lV4wdtLwFvIvCUdSYhL?si=51qpEtvDQ2WRKyHXwZg2rw\" target=\"_blank\"><em>Flex Musix<\/em><\/a>, also released in 2023, are snapshots of a young artist pushing his limits, not content to be another Playboi Carti acolyte. (The rap internet has tried to drum up a beef between OsamaSon and Carti signee Ken Carson due to perceived similarities for nearly a year.)<\/p>\n<p>OsamaSon\u2019s best songs capture a sense of controlled chaos that usually occurs only at a live show. The drums vibrate and rumble, synthesizers squeal, and OsamaSon\u2019s vocals are melodic and urgent. Will Cramer, Atlantic Records A&amp;R consultant, caught on to the sound from the rising rapper that same year and really tuned in after he says Osama Season \u201cexploded.\u201d Last year, Cramer helped facilitate OsamaSon signing to Motion Music, created by Rolling Loud cofounder Matt Zingler, who has a joint venture with Atlantic.<\/p>\n<p>Cramer was impressed by OsamaSon\u2019s show, likening it to a \u201cfour-dimensional TikTok\u201d and highlighting the way the music improved when scaled up for venues. \u201cThe live reaction was so good, too. I was like, Man, I like the way this music sounds, and I like the way that people respond to it,\u201d says Cramer, who manages Rok, the Toronto-born producer who has worked on many of OsamaSon\u2019s biggest tracks including \u201cX &amp; Sex\u201d and \u201cFlxr.\u201d \u201cAnd I like that people will actually show up, and it\u2019s not just an internet thing.\u201d OsamaSon\u2019s fans are tapped in. That\u2019s partly because, unlike many of his contemporaries in the world of rage-adjacent rap, who traffic in cryptic quotes and opaque interviews, OsamaSon is refreshingly forthcoming. His old music\u2014both the Damn 4K beats and PradaUMari cuts\u2014hasn\u2019t been scrubbed from the internet, so while he\u2019s battled some industry plant allegations, it\u2019s easy to track his creative growth if you care to look.<\/p>\n<p>His then-ignored early releases are coveted artifacts gathered on Instagram accounts with names like \u201cOsamaSon Vault\u201d and \u201cOsamaSon Archive.\u201d They\u2019re frequently reposted on YouTube and SoundCloud. Fans have taken their fascination with OsamaSon beyond just music, sharing clips of him playing basketball at Goose Creek High and doing on-camera sports reporting. \u201cI\u2019m happy [my music is out there] because I\u2019ve always felt like when I was putting out my old sh*t, I would never think it was a*s,\u201d he says. \u201cI\u2019d just be like, Yo, if more people heard this, they\u2019d probably appreciate it.\u201d<\/p>\n<p>OsamaSon released several short projects through SoundCloud before making his commercial debut with <em>Osama Season<\/em>. He found a handful of collaborators who blur similar stylistic lines, most notably fellow buzzing rhymers Glokk40Spaz and Nettspend and producers like Rok and Legion. They formed their own kind of loose collective that recalls the online rap scene of the 2010s.<\/p>\n<p>Though OsamaSon insists he wasn\u2019t deliberately trying to keep his music off DSPs, his commitment to the underground platform is evidence that he\u2019s part of a thrilling new wave of SoundCloud rappers, one that is bringing similar joyfully chaotic energy that XXXTentacion, Denzel Curry and others did on their come up. \u201cA lot of our mentors are from that era,\u201d OsamaSon says. \u201cThey be telling us like, \u2018Yo, y\u2019all don\u2019t understand, and y\u2019all probably don\u2019t see this, but I was around for this first wave of SoundCloud, and this sh*t\u2019s bringing me the same exact energy.\u2019 This sh*t is not like we\u2019re replicating it, but it\u2019s the same.\u201d<\/p>\n<p>After dropping the joint project <em>3vil Reflection<\/em> with Glokk40Spaz last May, OsamaSon prepared himself to get right to work in the new year. \u201cI\u2019m going to be ready to drop my album in 2025,\u201d he maintains. \u201cSo, it\u2019s going to be insane.\u201d He did just that by releasing\u00a0<em>Jump Out<\/em>, a new solo LP\u00a0in late January.\u00a0Before the effort arrived, he delivered songs \u201cIk What You Did Last Summer\u201d and \u201cJust Score It.\u201d\u00a0After already completing tour dates in the U.K. and Thailand, OsamaSon has plans to make his way to Canada to perform the new project.<\/p>\n<p>While there are still kinks being worked out in OsamaSon\u2019s music, the occasional sloppy flow or repetitive track, it\u2019s hard not to believe in a rapper who is this passionate, humble and forthcoming. Though his older relatives in South Carolina probably could never have imagined the kind of hyperactive internet rap that would turn him into a star, there\u2019s no doubt they\u2019re proud.<\/p>\n<h3 style=\"text-align:center\">Listen to OsamaSon&#8217;s <em>Jump Out<\/em> Album<\/h3>\n<p><em>The Winter 2024 issue of\u00a0XXL\u00a0magazine featuring <a href=\"https:\/\/www.xxlmag.com\/glorilla-sexyy-red-interview-each-other\/\" target=\"_blank\">GloRilla and Sexyy Red<\/a> on the cover is available\u00a0<a href=\"https:\/\/shop.xxlmag.com\/products\/xxl-magazine-winter-2024-issue\" target=\"_blank\">for purchase now<\/a>\u00a0and is on newsstands. The issue also includes conversations with Ab-Soul, Dej Loaf, Quando Rondo, Ferg, Nav, Kash Doll, Sauce Walka, OsamaSon, Anycia, Baby Kia, BLP Kosher, Sugarhill Ddot, high-powered hip-hop attorney Drew Findling, dancehall artist Skillibeng and producer Ace Charisma. There&#8217;s also a look at the new season of the Netflix reality competition show\u00a0<a href=\"https:\/\/www.xxlmag.com\/latto-dj-khaled-ludacris-interview-netflix-rhythm-and-flow\/\" target=\"_blank\">Rhythm + Flow<\/a>\u00a0through the eyes of its judges Latto, DJ Khaled and Ludacris, plus 18 hip-hop heavyweights discuss the state of lyricism.<\/em><\/p>\n<p><h2 class=\"photogallery-title\">See GloRilla and Sexyy Red&#8217;s <em>XXL<\/em> Magazine Winter 2024 Cover + Photos<\/h2>\n<\/p>\n<\/div>\n<p><script 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