{"id":1688,"date":"2025-02-03T19:55:19","date_gmt":"2025-02-03T19:55:19","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/mustard-x-mustard-collab-this-collab-coming-to-life-is-a-big-deal-and-something-that-has-been-decades-in-the-making-for-me-says-mustard\/"},"modified":"2025-02-03T19:55:19","modified_gmt":"2025-02-03T19:55:19","slug":"mustard-x-mustard-collab-this-collab-coming-to-life-is-a-big-deal-and-something-that-has-been-decades-in-the-making-for-me-says-mustard","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/mustard-x-mustard-collab-this-collab-coming-to-life-is-a-big-deal-and-something-that-has-been-decades-in-the-making-for-me-says-mustard\/","title":{"rendered":"Mustard x Mustard Collab. &#8211; \u201cThis collab coming to life is a big deal and something that has been decades in the making for me,\u201d says Mustard."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">Real ones know there are only two legendary mustards \u2013 ahem, MUSTAAAAAAAAAARRRDs \u2013 out there. Last night, during the biggest night in music, HEINZ and award-winning producer, Mustard, officially dropped the Mustard x Mustard collab. The announcement teased a year of surprises, including an all-new, limited-edition HEINZ product, mixed by Mustard himself. As the new Chief Mustard Officer, Mustard\u2019s upcoming flavor marks the first time the iconic condiment brand has ever co-created a new sauce in the United States and will be the first new HEINZ Mustard offering in nearly a decade.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><iframe title=\"Heinz - Mustard X Mustard\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xqZhvgvcbEs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><noscript><iframe title=\"Heinz - Mustard X Mustard\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xqZhvgvcbEs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><br \/>\n<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">With a career that has shaped the culture and the sound of modern hip-hop and R&amp;B, Mustard (whose real name is Dijon) has established himself as a visionary in his field and is the inspiration behind the viral \u201cMUSTAAAAAAAAAARRRD\u201d soundbite. Beyond the music, his longstanding love of HEINZ is well-known thanks to his signature, diamond-encrusted HEINZ Mustard chain. Rooted in their shared faith of a mustard seed, the partnership between HEINZ and Mustard follows months of calls from fans for the two iconic mustards to mix and bridges the worlds of music, culture, and culinary excellence.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cThis collab coming to life is a big deal and something that has been decades in the making for me,\u201d says Mustard. \u201cEveryone knows me for my beats and sound, but what they don\u2019t know is that cooking and grilling is a huge part of my life. I\u2019m on the grill every chance I get. I\u2019ve been using HEINZ since I was a kid, so partnering with them is something I\u2019ve always wanted to do.\u201d<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-50559\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/02\/msrd2.jpg 600w, https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/02\/msrd2-300x169.jpg 300w, https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/02\/msrd2-266x150.jpg 266w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/02\/msrd2.jpg\"\/><img decoding=\"async\" class=\"aligncenter size-full wp-image-50559\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/02\/msrd2.jpg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/02\/msrd2.jpg 600w, https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/02\/msrd2-300x169.jpg 300w, https:\/\/rapindustry.com\/wp-content\/uploads\/2025\/02\/msrd2-266x150.jpg 266w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/p>\n<p><span style=\"color: #000000;\">Beyond the new product, HEINZ has also named Mustard its first-ever Chief Mustard Officer. In this role, Mustard is not just lending his name \u2013 he\u2019s playing an integral role in every part of the collab, including remixing exclusive recipes, hosting events throughout 2025, and more. The collab officially debuted with a short film featuring the viral soundbite, where a classic HEINZ Ketchup ad morphed into a teaser for the partnership and Mustard\u2019s new limited-edition flavor, asking fans if they were ready to taste the remix.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cMuch like HEINZ, Mustard is someone who goes all in when he creates something to put out into the world,\u201d says Todd Kaplan, North American Chief Marketing Officer for Kraft Heinz. \u201cHe has been a fan of the brand for years, so it was only a matter of time before Mustard met his perfect match with HEINZ. It\u2019s been great to collaborate with him on so many levels, as this partnership will manifest in an amazing new sauce remix that we know our collective fans will love. He has brought the same energy and commitment he pours into all of his music to this partnership, and we can\u2019t wait for all the surprises in store for the year ahead!\u201d<\/span><\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><a href=\"https:\/\/rapindustry.com\/mustard-x-mustard-collab\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real ones know there are only two legendary mustards \u2013 ahem, MUSTAAAAAAAAAARRRDs \u2013 out there. Last night, during the biggest<\/p>\n","protected":false},"author":1,"featured_media":1689,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,105,39],"class_list":["post-1688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-mustard","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mustard x Mustard Collab. - \u201cThis collab coming to life is a big deal and something that has been decades in the making for me,\u201d says Mustard. - Hip Hop News<\/title>\n<meta name=\"description\" content=\"\u201cThis collab coming to life is a big deal and something that has been decades in the making for me,\u201d says Mustard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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