Gunna Launches New Label, SB THE LABEL.

Grammy-nominated rapper Gunna just launched his new imprint SB THE LABEL in partnership with Atlantic Music Group. The new roster includes emerging Atlanta talent Casper Bluff, Nechie and Dracc.

300 Entertainment/AMG Hip Hop, R&B Global Music Co-presidents Rayna Bass and Selim Bouab added in old-school unison, “We’ve watched Gunna grow into not only one of his generation’s defining artists but also a true leader as an entrepreneur and executive. SB THE LABEL is a natural extension of his vision, and we’re honored that he’s entrusted 300 Entertainment/Atlantic Music Group as his partner.”

“It’s impossible to overstate Gunna’s influence on this generation of hip-hop and music as a whole,” AMG Chairman/CEO Elliot Grainge said. “We’re grateful and honored that he’s chosen AMG as his partner to bring this endeavor to music fans.”

Gunna also dropped his latest single “pop it”