Common Debuts New Wine Brand ‘Jefferey Park’

The Grammy, Emmy and Academy Award-winning artist, actor, author and activist/rapper we all know as Common, announced the launch of Jefferey Park, a new limited-edition wine brand created in partnership with acclaimed Argentine winemaker Karim Mussi and Gopuff, the leader in instant commerce. Jefferey Park debuts with a 2024 Pinot Noir, available starting today on Gopuff and BevMo! in select markets.

Jefferey Park is named after a neighborhood park just three blocks from Common’s childhood home on Chicago’s South Side, which is formally known as Stony Island Park. It serves as an emblem for his youth and is reminiscent of a place where he would spend a lot of quality time with his loved ones. Jefferey Park wine is designed to reflect that spirit and the idea that life’s most meaningful moments happen when people come together.

“With Jefferey Park, I wanted to capture that feeling of togetherness that’s behind so many of my favorite memories growing up,” said Common. “Gopuff understood that from day one and brought the right people together to make it happen. Working with Mussi was a big part of that. We connected over a shared appreciation for doing things with intention, using quality ingredients, and making something that feels special without trying too hard. We took our time getting this Pinot Noir just right, and I’m really proud of what we created together.”

To develop this product, Common worked closely with Mussi to refine the blend and ensure it fit the exact taste profile he wanted. The result of this extensive development process is the brand’s Jefferey Park Pinot Noir 2024, a limited-production wine sourced from Mussi’s Altocedro estate vineyard in La Consulta, one of Mendoza, Argentina’s most celebrated subregions within the Valle de Uco.

Crafted from 27-year-old clone 777 Pinot Noir vines planted at the foothills of the Andes Mountains, Jefferey Park Pinot Noir showcases a side of Argentina that extends beyond the country’s famous Malbecs. The high-altitude vineyard’s intense sunlight, cool evenings and continental climate help produce a Pinot Noir with remarkable freshness, elegance and balance. Fermented with native yeasts and aged for 12 months in neutral French oak barrels, Jefferey Park Pinot Noir 2024 offers vibrant red fruit notes and a refined structure. While immediately approachable, it also has the complexity and balance to evolve beautifully over the next 10 to 15 years.

“When Common and I first spoke, we recognized a shared belief that great wine should create experiences and bring people together,” said Karim Mussi, founder and winemaker of Altocedro. “With Jefferey Park, we created a wine that is elegant and expressive, yet approachable enough to open with friends any day of the week.”

Common partnered with Gopuff to bring Jefferey Park to customers’ doorsteps in as fast as 15 minutes, alongside snacks, dinner ingredients, and everyday essentials. Jefferey Park enters a growing lineup of talent-driven products brought to market through Gopuff, including partnerships with Tom Brady, Cole Palmer, and Alix Earle, demonstrating the company’s ability to create elevated, accessible products that appeal to consumers nationwide.

“Jefferey Park is exactly the type of brand we love bringing to life: a product with an authentic story, exceptional quality and broad appeal,” said Tyler Stewart, Head of Marketing at Gopuff. “Jefferey Park is the result of what happens when great creators, world-class craftsmanship and Gopuff’s infrastructure and scale come together.”

Jefferey Park Pinot Noir is now available in select locations on Gopuff and at BevMo! stores, priced at $19.99 for a 750ml bottle (may vary by market). Available to customers 21+. Please drink responsibly.